Future Fit 21 Goals and Global Challenges

Future-Fit Goals by Stakeholder

In today’s blog we list up the 21 Goals of the Future Fit benchmark. In later blog posts we will introduce the Challenges that lays behind the development of the Goals.

The Goals are divided into Stakeholders, and the first Stakeholder is the Environment. Environment is then divided into Physical resources and Operational Presence.

The Stakeholders are:

Due to climate destabilization, ocean acidification and what looks like a biodiversity crisis, we are facing a ecosystem degradation. The way we power our operations, and how we get water to drink and nurture our plants all play a role.

The way products are made and disposed of has a huge effect on our ability to sustain production. When the middle class of the world has grown as rapidly as it has, the use of non renewable resources, such as minerals and metals, has exploded. The current paradigm can not continue into the future unless we find ways of reducing, reusing and recycle those vital materials.

Future Fit Goals also look at Education challenges and the Health gap between rich and poor. In a sustainable world, everybody should have access to basic health care and education. We can argue how this should be done, but the Goal, I think, is pretty universal.

Download the Future Fit Business Benchmark

Below you can look at all the Goals, and download the Future Fit Business Benchmark, Part 1 release 1 here. Future Fit has written extensively on the subject of Global Challenges and I recommend that you download the PDF and print it out as a book.

A Future Fit company should strive to reach all the 21 Goals.

Future Fit uses color codes in their Map of Goals to indicate if the Challenge and Goal are related to:

  • Social
  • Enviroment
  • Social + Environment

 Future Fit Color Codes of Goal



Here are the goals, split into their Stakeholders

Environment: Physical Resources
1.  Energy is from renewable sources
2.  Water is used in an environmentally responsible and socially equitable way
3.  Materials derive from sources that respect the welfare of ecosystems, people and animals

Environment: Operational Presence
4.  Operational emissions do not harm people or the environment
5.  Operations emit no greenhouse gases
6.  Operational by-products are repurposed
7.  Operations do not encroach on ecosystems or communities

8.  Products do not harm people or the environment
9.  Products emit no greenhouse gases
10. Products can be repurposed
11. Customers are informed about any aspect of products that may cause harm

Future Fit Business benchmark Stakeholders

12. Customer concerns are actively solicited, impartially judged and transparently addressed

13. Employee health is safeguarded.

14. Employees are paid at least a living wage
15. Employees are subject to fair employment terms
16. Employees are not subject to discrimination
17. Employee concerns are actively solicited, impartially judged and transparently addressed

18. Community concerns are actively solicited, impartially judged and transparently addressed

Society as a Whole
19. Business is conducted ethically
20. The right tax is paid in the right place at the right time
21. Lobbying does not undermine the pursuit of future-fitness

22. Suppliers are a special case: a company is considered mutually accountable for the operational impacts of certain types of supplied goods and services.

All information has been derived from www.futurefitbusiness.org and some of it has been altered for the purpose of presenting it here.


Chiang Mai, Oct 21st 2016

Christian Barmen

Christian Barmen

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