Future Fit Business Benchmark and the 21 Goals – Sustainable Business

A Future-Fit business is one that in no way undermines the possibility that humans and other life will flourish on Earth forever.

sustainable business future fit logo

This heading is the credo of the new Business benchmark Future Fit.  This is great news for companies like Eyekandi, since we want to have a strong focus on sustainable business.

Future Fit Benchmark, and their clearly stated Goals ( Which I will get back to over the course of this blog ) can help companies work towards becoming Future Fit in a more structured way. It will make it much easier for us to get this line of thought implemented throughout our supply chain as well.

Who we are

Eyekandi Ltd, our company, is involved in Product Development, Production Services and Supply Chain Management. In order for us to make an impact in the world when it comes to sustainability, we have to make sure our whole supply chain gets involved. Not just our offices and development team in China.

Future Fit has structured this in a way that the benchmark is open to use and reproduce from. We must always mention where we got the information from. It is published under a so-called Creative Commons Attribution-ShareAlike 4.0 International License.

Future Fit Goals and KFI

As you can see from the downloadable PDF, the team over at Future Fit has come up with 21 Goals that a Future Fit company should strive to meet.

From my understanding, each Goal represents an ideal situation; such as Goal 1: Energy is from renewable sources. This will then be the Goal, and the first thing a company must do is to assess the CURRENT situation. Finding our baseline will help us track improvements.

What we have done so far

We first filled out a questionnaire where Future Fit asked a lot of questions concerning our Operations in both Thailand and China. It was very detailed. We had to find the power bills, figure out if our waste water could harm the local water shed, study our contracts with all the staff etc.

The process was almost as enlightening as the Benchmark itself. It has spun a lot of discussion and awareness in our company about sustainability.

As a company that has a Chief Sustainability Officer and use e-cars, develop solar products and pride ourselves with the fact that we are very green and responsible, it was honestly surprising that we had many areas where we did not meet the Benchmark.

Future Fit

The Benchmark will cover Environment, Customers, Employees, Communities, Society as a Whole and Suppliers. In some cases we out-performed the benchmark and in other areas we had not even thought of the consequences of our presence.

You can read more about the Future Fit benchmark here, and they have a whole bunch of documents and resources that can help you and your organization become Future Fit.

Is this for you?

There is always a risk that Benchmarks like this are too narrow, and focuses on specific areas of business, such as the Rainforrest Alliance, Fairtrade, Oeko-tex, Initative for Ethical Trade etc, so what Geoff Kendall and the team worked out had to be different and encompass the entire eco system, not only specific trades.

We have gone full into this, and in the blog posts to come, I will write about our experience with implementing a Future Fit thinking in our organization and in our entire supply chain. This could be a very interesting experience and the Goals are definitely worth the journey.

How we heard about Future Fit

As a supplier of services to Bright Products AS in Norway, we got introduced to Future Fit. Bright Products is a Norwegian company that wants to be Future Fit. Since we are a service provider and not a manufacturer, we focus on 14 of the 21 goals. But, we also work with Bright Products to verify the supply chain of their products. After doing the initial assessment, we saw that this was very relevant and will do the same in our own supply chains.

How does it work

As of now, I am not sure exactly how the Benchmark will be handled by Future Fit. Only self assessment is not enough, so I think there will be auditing companies or consulting companies involved in the reports. We will get more information about the way this will be handled soon, according to the company.

I have also asked about how to use the Future Fit logo and score on our web site and interaction with customers. The answer is that this is currently being resolved and will be presented soon. When we get the information from Future Fit, I will present it here in the blog.

So, I hope you will join me and Eyekandi in the pursuit of FutureFitness to hopefully get some tips and ideas about how to get started for your self.

Chiang Mai, Thailand October 13th 2016


Christian Barmen, CEO Eyekandi

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Christian Barmen

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