NIR Treatment for the Female Pelvic Floor
Ever heard of or experienced the frightful truth of ‘every time you sneeze you’ll pee your pants. And that’s something you’ll have to learn to live with’?
Colette Courtion, the former CEO of cosmetic device company Jenu Biosciences, did extensive research on the topic as she was expecting her first child, and found that the field of research was hugely underrepresented in the medical field. According to Kaiser Permanente, about one-third of women suffer from one or more pelvic floor disorders. Most women are prescribed Kegel exercises or extremely unnecessary and invasive surgery, with not many other options or alternatives.
Courtion’s thoughts were, “I’ve been working with these technologies that are about rebuilding collagen and elastin in the tissue. Could I do the same for the vaginal tissue and help eliminate these symptoms?”
Joylux, was launched in 2014 which is a company that brings together technologists and gynaecologists to assist in managing women’s body and health problems. From the beginning, Joylux’s employees and team members were female. “I wanted them to be women so that they could really understand from a firsthand experience what the issues were and what we’re solving for,” says Courtion. She now serves as Joylux’s CEO.
The NIR Vaginal Device
vSculpt, was launched in 2017, which was the ‘first home-use vaginal rejuvenation device using light-energy (red and infrared LEDs), gentle heat, and sonic technology to treat the vaginal tissue and pelvic floor muscles in the U.K. and Canada. A year later, it launched the product in the U.S. under the name vFit.’
This method of laser treatment for vaginal tissue does already take place with Doctors at the controls. This Joylux product now provides those stay at home health types to use themselves. For self treatment.
Joylux, together with the Benchmark Group, surveyed 2,300 women and found that 50% of respondents reported bladder leakage issues, and more than 65% experienced vaginal dryness or pain during intercourse. It wasn’t just older women reporting issues, but women in their 20s and 30s, many of whom reported that their birth control–which affects estrogen levels–lowered natural lubrication.
When asked whether these respondents were interested in a home solution, 95% of them answered yes. “That tells me that it’s an underserved market,” says Courtion. “They are looking for something to help them because they’ve been suffering for so long.”
The trade-off is time. Medical procedures last five to 10 minutes, with one or two follow-ups, while an at-home device–at a fraction of the cost–requires 10 minutes of use every other day for six to eight weeks. Joylux conducted a study showing vFit is on par with office procedures, which was published in the peer-reviewed International Urogynecology Journal.
“Women are becoming far much more empowered to embrace their health in all parts of their life,” says Courtion.
Joylux is on the rise, with their products and innovation into NIR. So is Eyekandi Life Tech! To view the original post, This Vaginal Device Company Promises To Fix Women’s Sex Lives, click the link and read away.
Keep up to date with our progress into NIR and LLLT on our PBMT specific website.